Amazon launch of Cloudfront, a tightly integrated content delivery service built over their S3 offering promises content delivery routed to the nearest edge location, giving optimal performance to the content user. This extension to S3 should get the content management system (CMS) providers and companies such as Akamai thinking. The service will allow the database (currently at the heart of any CMS) to be decoupled and replaced instead with Cloudfront; a potentially painless process for any well designed CMS. Having Cloudfront at the heart of content delivery provides all the benefits of cost and scalability of S3, together with a slick API and the big performance advantages (leveraging Amazons ever growing infrastructure, The Edge locations). I hope to see some good content service applications appearing using this technology, hopefully EPiServer will be one of them.