A simple journey to put across some guidelines to aid in designing user interfaces. The talk lacked a bit of depth for me, in that some of the observations felt a little personal rather than having much evidence to back them up. It was what i needed though to allow me to think about the previous talk. The guidelines:

• Understand the context
• Just simple enough ( shrink, embody and hide)
• Organize
• Don’t make the user wait
• Test

Yes all a little general and obvious, but that’s what simplicity is all about; the simple things that get ignored.