If you’re trying to sell your creativity, your expertise – your self against the odds – Then you’re gonna have to be special. The problem is creative people, agencies and other businesses selling ideas and intangible stuff are poor at this.
Instead of appearing unique, they look the same, sound the same, and do the same. No wonder potential clients think they’re commodities to be compared, contrasted and cast aside.
If you’re creative, if you have ideas, if you have a particular expertise, then you ARE special. You don’t know it yet, because you’re not showing it.
And this is because you’re a big part of the problem. You haven’t thought about what makes you special. And you fear really using it – sticking your neck out, straying from the herd, being vulnerable.
Luckily for you, you’re also the answer to the problem. Because the source of that something special is in your point of view, your original perspective, your reasons for doing what you do, and your particular passions. Getting this figured out is the seed that helps everything else grow.
It’s time to take a look at what makes you special, and to use it – before you lose it!

https://podcasts.apple.com/gb/podcast/incendiary-bites/id1559645520?i=1000643099506