Author: mark.edgington

  • Think you’re special? No-one else does!

    If you’re trying to sell your creativity, your expertise – your self against the odds – Then you’re gonna have to be special. The problem is creative people, agencies and other businesses selling ideas and intangible stuff are poor at this.Instead of appearing unique, they look the same, sound the same, and do the same.…

  • UX, Design and AI Tools: Enhancing Design Collaboration and Creativity

    The fusion of human and AI collaboration in the design process has the potential to transform the way we work, boosting both efficiency and innovation. By embracing the unique strengths of both humans and AI, we can achieve successful co-creation. AI handles repetitive tasks and analyses large-scale data, while humans excel at strategic decision-making, creative…

  • The Hidden Risk of Your Daily Video Conferences

    Zoom, Teams, Meetups and other alternatives have revolutionised remote communication and collaboration in the modern workplace. However, with its never-ending popularity, concerns have emerged over its ability to analyse text, which I feel is more invasive than AI. Why? Because zoom and the alternatives are just accepted by all as part of everyday life, a…

  • Data a guide to humans – with Phil Harvey (Microsoft Research)

    Mark speaks to Phil about his book Data a Guide to Humans https://amzn.eu/d/4n3zKTW . https://podcasts.apple.com/gb/podcast/incendiary-bites/id1559645520?i=1000587509456

  • Let’s Gamify the s%^T out of COVID!

    With the continuing invention of new tiers, I think it is clear that there has to be a better way of informing the public where they stand regarding the coronavirus. Why not, I thought, make it a little more fun and interactive and use gamification.  If you think about it, this is pretty easy to…

  • Microsites: Good or Bad?

    I was asked about this a fair few times about Microsite’s in the last few months, so I have collated this from my replies. What Is a Microsite? A microsite tends to be a branded content site that is rooted in a subdomain of your company’s main site (i.e. micrositename.yourwebsite.com), or it has its own…

  • Digital Trends In Healthcare

    As technology advances, its impact on other industries leads to changes in how things are done. The healthcare industry is no exception. Digital transformation in healthcare has already begun to change how doctors and patients interact and how medical tests are performed. Other changes involve machine learning capabilities like artificial intelligence and automation and the…

  • Amazon, Google and Microsoft Machine Learning Services

    For a majority of businesses, the thought of implementing machine learning sounds unattainable. Fortunately, it is possible to jump aboard the bandwagon without too shelling out high financial and resource investment. Thanks to companies like Google, Amazon and Microsoft, it is now possible to get Machine Learning as a service (MLaaS). What is Machine Learning…

  • Understanding What Blockchain Technology Is and Deciding When Not to Use It

    A blockchain is a database system consisting of a growing ledger whose records are joined together using cryptography. It uses a distributed and decentralized peer-to-peer system for transaction verification. Once a transaction undergoes verification and is added to the chain, it cannot be amended or deleted. Can Blockchain Technology Fix Everything? Based on its fundamental design,…

  • The State of the Voice Market 2019

    Back in December 2017 I wrote an article talking about voice see here. In that i wrote that ‘Gartner Predicts 75% of U.S. households will have Smart Speakers by 2020, which means that 75% of 125.82 million households (94.3 million) will have voice-activated device’. Well its now mid 2019, so i thought i’d give an update,…